The aim of marketing is to know and understand the customer so well, that the product or service fits him and sells itself – Peter Drucker
Overhead for any school runs pretty high, and the only way to keep the lights on is to enroll students and keep costs down. That’s often easier said than done in an educational market where parents are growing more and more able to shop for schools for their children and school choice is on the rise. So how do faith-based, Catholic schools compete in this market?
K-12 Online has authored this e-book to explain how to effectively market your school and the reasons behind those marketing strategies. We will be answering the marketing principles of WHO, WHAT, WHY and HOW as it relates to your school.
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