Category Archives for "Best Practices"

Summer Break is not for Principals

Students and teachers alike look forward to the end of the school year. Time off, trips to the beach, vacations, and the pure simplicity of just doing nothing. But for a school principal, the end of a school year means turning another page and starting all over again. A principal’s job doesn’t stop at the end of the school year. Good principals spend their summers reflecting on the past year and searching for new ideas and making improvements for the upcoming school year.

In a MetLife 2012 Teacher Survey, 9 in 10 (89%) principals say that ultimately a principal should be held accountable for everything that happens to the children in a school; 74% of teachers agree in 2012, compared with 60% in 1989. So, how are you tracking?

We talked to several principals to find out how they spend their summer break preparing for the new school year. 

Here are a few of their responses:

  • -- Meet with teachers and conduct evaluations.
  • -- Implement new systems or try a school management system to see if it meets their needs .
  • --​ Review what worked, what didn’t, what new changes to implement for the next school year.
  • -- Review the school handbook and determine what policies/procedures need to be updated.
  • -- Meet with the Superintendent / Board to ensure we are aware of any changes for the upcoming school year.
  • -- Classroom management is often conducted during the summer with principals having to determine the optimal student to teacher ratio, number of classrooms for each grade, etc.
  • -- Hiring new teachers or interviewing for staffing positions.
  • -- Designing curriculum changes, especially when incorporating common core standards.
  • -- Communicating with teachers and admin staff. It’s helpful to communicate your expectations for the upcoming school year so that your staff can share your vision and everyone is on the same page.

Contrary to popular belief, principals do not get a summer break. As a principal, no matter how your previous school year went, there is always room for improvement and an opportunity to make a fresh new start. Before you know it, it will be the first day of school….AGAIN!

Increase Student Enrollment and Retention- Building Trusting Relationships


Hack #7

Building Trusting Relationships

After reaching the HUGE milestone of actively generating foot traffic to your school, it’s important to keep up the momentum.  It is key to continue communicating to prospective families as they progress in their decision making process. It goes without saying that this is an important and very sensitive exchange.  For both practical and polite reasons, no one wants to be harassed as to where they stand on a decision. At the same time, you won’t want to be overly passive as you may miss an opportunity.

In the posts on INTERNAL and EXTERNAL promotion, we noted the importance of recording data on prospective families and what features about your school might resonate with them and influence their decision. Topics can range from educational models, before and after child care, music, arts, theater, sports, doctrine, safety, class size.  The list can go on and on. As those key items are identified, they can be used as warm opportunities to extend invitations to those prospective families.

Many scenarios can be identified and leveraged:

  • School band concerts provide opportunity to reconnect with those interested in music

  • School art shows provide opportunity to reconnect with those interested in art

  • Open Houses provide opportunity for those to meet with teachers to discuss education models

  • New financial aid opportunities allow you to quickly connect with those who have expressed financial difficulty

  • Fun family events provide opportunity for prospective families to get a taste of the school “culture” and interact with your “cheerleaders”

  • Parent education or workshops hosted by your parent organization show your prospective families that your parents are active and engaged.

  • College recruiting workshops provide opportunity for prospective families to realize your long term objective for your students

In all of these scenarios, by recording this data and making it actionable and personal, you are able to provide a great service to not only current families but prospective families.  This genuine approach positions you to execute enrollment plans with a feeling of confidence that your efforts to provide service to families takes precedence over the implication or concern that your efforts are invasive.

To say that everyone will be overwhelmed by your effort to service would be false. However, building your plan from a service mindset will effectively demonstrate the value of your school to prospective families in a truly genuine way.

Increase Student Enrollment and Retention- Retaining More Families


Hack #8

Retain More Families

A key component to overall enrollment growth is retention.  The more students that you are able to retain year after year, the greater your potential to continue growing as opposed to staying even or declining. Someone once said, “It is easier to keep a seat that fill a seat!”  We couldn’t agree more. How do your parents’ feel about your school?

Our final hack, involves retaining families by establishing a feedback loop.  Such an effort allows leaders to gain insights into individual family concerns and how your school can address those concerns prior to families exploring alternative options.

Many neglect this critical area as in many cases, retention sometimes can feel that it requires little attention beyond sending a notice to families on key deadlines and basic expectations.  Early knowledge of families’ satisfaction and intentions can greatly enhance the ability of school leaders to quickly address concerns and continue providing a top quality education and environment.

Are there processes in place for your parents to provide constructive criticism without experiencing a backlash? Do your parents feel that their opinions matter?  Besides an anonymous suggestion box for ideas, a great way to understand the ongoing needs of your families is to develop and implement a survey program. Perhaps a survey that is linked with their annual enrollment and registration will provide feedback from parents as to what they feel very strongly about.  Although the anonymous suggestion box is good for those parents who may feel threatened and singled out by their comments, a survey associated with a student is more meaningful; because if there is a legitimate concern, leadership should be involved and the issue remedied directly with the parent in a timely manner.  When a parent knows that the school took the time to resolve their issue, they become advocates and cheerleaders for the school.

There are many different ways to design and execute a retention program.  A streamlined way would be to incorporate a survey into your re-enrollment process. The video below demonstrates a great retention program framework.

Increase Student Enrollment- Reduce Barriers to Entry


Hack #6

Reduce Barriers to Entry

With robust marketing activities in place, we are positioned to address the aspects of the enrollment operation that can deter prospective families and applicants.  Hack #6 involves reducing the barriers to entry.

With robust marketing activities in place, we are positioned to address the aspects of the enrollment operation that can deter prospective families and applicants.  Hack #6 involves reducing the barriers to entry.

With the explosion of charter schools, many private schools have experienced a decrease in applications and enrollment.  For some parents, the mission, philosophy, and reputation of your private school is sufficient reason for sending their children to your school, but for many other parents, reservations can include: the cost of a private school education, qualifications of teachers, lack of resources, outside impressions, unflattering online presence, cumbersome application processes and outdated facilities or programs. So the question is how do private schools compete with this new rising “public charter school” alternative?

As we outlined in identifying your strengths and weaknesses, it was noted that one of the most important things private schools need to do is highlight strengths to demonstrate to prospective families that your school is right for them.  Having a structure in place to directly discuss the needs of families is optimal but, what if families do not visit as a result of one of the reservations stated above? In this edition, we’ll provide some tangible ways to reduce some of the more common barriers to entry.  

Professional Online Presence

In Hack #2:Know your Audience Part 1 - External Promotion we discussed the importance of knowing your audience and determining if your audience is able to find you.  Expanding on this concept, once your audience is able to locate you, it is important that you present them with a mindful professional experience.  Social media pages should strictly consist of postings relevant school activities and should reflect the spirit of your school community well. Most importantly, your website should communicate a professional presence.  Beyond simple grammar and clarity, the online experience you guide visitors through should clearly and comfortably showcase items of interest including admissions procedures, tuition information, event calendars and staff/leadership listings.  As people reach pages of interest, it is important to provided digital touchpoints to submit information or reach out for assistance. Too often, school websites go many years without significant updates or redesign and without modern tools, visitors are forced to receive information in fragments and often have to take extra, manual steps to receive responses or answers to questions.  When evaluating your web site, imagine what an appealing journey would look like and work to apply those features to ensure an optimal visitor experience that promotes high value inquiries.

Perception of Exclusivity

A common perception of non-public schools is that they can often be elitist and unsympathetic to the needs of students/families that lack a high level of expendable income.  While private schools correctly desire to be viewed as high quality and exceptional, the idea of being overly exclusive can overshadow the exceptionalism. As we laid out in Hack #3: Know your Audience Part 2 - Internal Promotion, to combat this misconception, it is important to communicate clearly through your marketing efforts that yours is an open, welcoming environment where all families are encouraged to participate.


Building on the concept of professionalism and welcoming, as families inquire about your school either through digital means or via in-person events, it is essential to respond and follow up on their questions and needs in a timely manner.  As parents evaluate the best schools for their children, they require a great deal of trust in the leadership and operation of the school. If school leaders are not timely in their responses, it is very easy for that poor impression to lead to disinterest in your school.

Streamlined, Secure Application Process.

The application process can be daunting for new families. .  How is your application process from the parents’ perspective? Is your school asking parents to “jump through hoops” or complete manual paper work?  This is an immediate red flag to parents. Hack #2, Understanding Your Audience characterized your “customer”. Old processes and forms for new generations of parents are regarded as archaic and unacceptable.  Consider turnkey systems like K-12 online, infosnap and registration gateway to name a few, that not only do your applications and re-registrations online, but will also be able to handle all your forms, recommendations, tuition and other payments during the process.  While there are costs to consider, streamlined processes, including the recommendation process, not only presents a professional online presence and conveys to the parent that your technology is state-of-the-art, but that you value your parents’ time and want to ensure that interaction with your school is managed as efficiently as possible.  Studies have shown that parents prefer the convenience of online payment for fees, items and tuition and also prefer automated tuition processes. For a live example of how this can be achieved at your school, see K-12 Online’s sandbox site and test drive their “new student” application process.

Living your Mission Statement

Another common pain point that parents raise is the complexity of the tuition payment process.  We often hear frustrations that it is difficult to know what parents are paying for, tuition charges are not transparent, or that the management company is insensitive to parents’ current circumstances when it comes to late payments.  Contracting your tuition management out to a third party has its pros and cons. The benefit is it relieves the school of the collection process, being the “bad guy” and it is “free” to the school. By removing direct contact with the school office, some of the human element about your schools relationships with families can be negatively impacted.  By prioritizing a more personal and compassionate approach, both families and schools benefit. Issues can be worked out quickly and efficiently, fulfilling the school’s mission of providing a caring environment.

By critically examining and employing remedies to potential barriers to entry, school leaders can greatly mitigate the risk resulting from poor process and presentation and ensure marketing and enrollment operations are producing the optimal return on effort.

    Increase Student Enrollment – Communications

    8 Hacks to Increase Student Enrollment & Retention

    Hack #4

    Get Noticed - Communications

    A successful marketing plan consists of three high level efforts.

    1. Planning/Strategy

    2. Execution

    3. Follow Up

    In our previous “hacks”, we fueled our planning/strategy efforts by identifying the value and message of our school as well understanding the needs of our target audience.  To recap:

    In this edition, Hack #4 involves mastering your communications channels.  With a strong message of value and clear idea of who benefits, you are now positioned to master your communications channels and execute your message to the appropriate families.

    The journey to increasing applications typically begins with bringing visitors or, foot traffic, through your doors.  Naturally, communicating opportunities to visit your school is a crucial step.  With that in mind, evaluating and utilizing the available channels will ensure your message is spread as far as possible and yields the highest results.  We will review a number of typical channels. However, you may have access to others not mentioned that should most certainly be utilized to aid your effort.

    In our previous post, we stressed the importance of reaching families with needs similar to that of your current families.  In that effort, leaders work to communicate to current families that theirs is an environment of community, where friends and families are welcomed and encouraged to participate in school activities.  Whenever possible, incorporate incentives to current families for bringing guests to school events.  Incentives can include pizza parties to the class with the most guests, dress down days, or extra recess/activity time.

    Besides incentives, getting your parents involved in the event accomplishes several things:

    1. Parents who help the school feel a sense of belonging

    2. Parents who are invested in the event, want to make it successful

    3. Involved parents are going to be natural social media conduits

    4. A group of parents pursuing a common goal creates energy.

    A successful ministry leader once said, “It takes seven different touches to reach your audience before it sinks in”.  Although seven may not be the magic number, the idea is that people respond differently to “advertising”.  Some respond better to audio, visual and tactile! Marketing through all these channels will ensure that your message will be received in one form or another.

    School Announcements

    Likely the most accessible and easily implemented communication channel is that of internal school announcements via P.A. system, during registration, monthly principal’s newsletter and handouts for students to take home.  Utilizing these channels to share the dates of upcoming events and the key details are a great first start to building awareness in your efforts and encouraging attendance.  As you plan these communications, share the key items of value that people will experience from the event as well broaden the invitation to extended family and friends in the effort to reach people who could similarly be served by the offerings of your school.   Some registration systems like K-12 Online have an area for Announcements which has proven very effective at the beginning of the school year for parents to input all the main upcoming events of the school into their calendars.


    Create a dedicated page of your event with eye catching images and an easy way to share this page on social media. The main landing page should the marketing page. From that page, buttons or hyperlinks can be added to share information of how parents can get involved with the event and who to contact. Do not overload your landing page with too much information. It should resemble a simple flyer that parents can use as a marketing piece.  This page should also have its own dedicated URL so parents can easily text or email the event to others.


    With a clear message, share upcoming events with those subscribed to your email list.  Provide clear details on the benefits of the upcoming events. When possible, provide opportunity for online registration so that you can begin to build out your database of prospective families to identify opportunities to serve and opportunities for relevant follow up discussions.

    Social Media

    Often underutilized, sharing news of your events via social media provides great opportunity for exposure to a broader network of families.  One of the key benefits of social media that is overlooked is that most people do not encourage engagement on their postings.  For example, many schools simply post that an event is taking place and struggle to generate “likes” or comments since there is no requested action.  In light of this, when you post about upcoming events, encourage your followers to “like” this post if they plan to attend or encourage comments such as “what are you most looking forward to experiencing?”  This type of ongoing activity on your posts helps ensure they rise to the top of recipients social media feeds and keeps your message active and relevant. Additionally, promoting shares or retweets will ensure your message reaches the circles of your current followers that you would not otherwise be able to reach.  Incentivizing shares or retweets with giveaways or prizes will further encourage engagement.  For example, “like and share this message for a chance to win a free [YOUR SCHOOL] sweatshirt” or something similar, will help your message reach broader audiences.

    Direct Reach Out

    When determining which audience can most benefit from the offerings of your school, consider that you will likely identify more than one actual audience.  The select benefits of your school can differ depending on which audience you are targeting.  For that reason, craft unique, personalized messages to potential audiences, specific to how their needs can be addressed by the services of your school.  Within this effort, identify the proper stakeholder or “gatekeeper” at any targeted groups or institutions to effectively establish a trusting relationship and create advocates for your school.

    Your Parent Organization

    Most schools have a PTA, PTO, Mom’s Club, Dad’s Club.  Parents who participate in these groups are your active and strong advocates.  Meet with the organization’s leadership, explain the purpose of the event and ask their help in promotion.  Sometimes getting them involved in the event not only makes them feel invested, but also lightens the workload...killing two birds with one stone!  On the other hand, something as easy as encouraging all the parents to  send or text the event to their friend circle will go a long way. Since undoubtedly, their friends circle would be other parents who would have similar interests.  

    As we previously identified, potential audiences could include:

    • Child Care or Early Learning Centers
    • Neighboring churches without companion schools
    • Area parent groups
    • Area community organizations
    • Local Meetup Groups

    For the above audience, offer to provide a “print-ready” copy of the event so all they need to do is insert it into their bulletin, newsletter etc. without much effort.  The less work for them, the better!

    With your strategy in place and your execution under way, you are well positioned to welcome a broad audience to your scheduled events.  In our next “hack” we will examine the final channel of paid advertising to further reach families that might share the interests of your target audience.

    Increase Student Enrollment – Internal Promotion

    8 Hacks to Increase Student Enrollment & Retention

    Hack #3

    Know Your Audience (Part 2 -Internal Promotion)

    Internal Promotion

    Our third hack involves extending the reach of your messages by using your current community of families as a vehicle to spread your message.

    ​​​​To grow your enrollment, you must increase the number of applications to your school.  Increasing the number of applications requires people on-site to experience all your school has to offer.  We recently covered areas of focus for online presence, which is crucial to projecting credibility and confidence in your school however, website visits and social media follows on their own do not result in visits to your school or applications.  

    The concept of internal promotion focuses primarily on leveraging the existing networks within your school community. While school communities consist of a variety of clubs and groups that extend beyond the school setting, the most powerful group at your disposal are your current students and families.  There are no better advocates for your school than those who are currently enrolled and are empowered by the mission.

    The effort begins by simply encouraging and incentivizing current families to invite their friends, family, and extended networks to participate in school related activities.  This strategy is illustrated in full in the video below.

    Events such as theater, music productions or fun family nights like a fall hoe-down, winter or spring festival, BBQ, movie night etc. allow opportunities for current families to invite other prospective families in a “no pressure” situation. Prospective families can mingle with other families, get a taste of the culture of the school and speak to teachers and school leadership in a casual setting.  This may also be an opportunity for prospective students to actually experience the classroom and school in an informal way. Some schools have even awarded current and prospective families with a referral fee credit when new families join the school.


    There may be hesitation or discomfort on the part of school leaders to ask current families to join in the effort, which is understandable.  School leaders are trusted figures in the lives of students and their families and are rightfully uneasy at situations that could violate that trust.

    For many, it’s not easy to actively promote their school as there is often hesitation that they will come off as dishonest or too salesy which could be off putting, not only to prospective families but to current families as well.

    To combat this uncomfortable feeling, realize that when families see the value in your school that compels them to join your community, they often want to share that experience with those close to them.  If you extend a warm invitation to include those they love in the experiences of your school, not only will it grow your community of wonderful people, it will allow others to experience all your school has to offer, which will ultimately lead to interest and enrollment.

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    Increase Student Enrollment – Know Your Audience

    8 Hacks to Increase Student Enrollment & Retention

    Hack #2

    Know Your Audience (Part 1)

    Can Your Audience Find You?

    In this second edition of “8 Hacks to Increase Enrollment”, we will examine the wealth of digital resources available that are built to assist in drawing attention and interest to your school.  Diving right in, the “hack” to quickly identifying and reaching the right people involves asking 3 key questions.

    1. Is my school easy to find online?

    2. Once located, is my school positioned in the best possible light?

    3. How can I expand my reach?

    For additional perspective, imagine you are a parent seeking the best school for your child.  You likely fall into one of the following categories:

      • Your child is now school age
      • You are new to the area
      • You are dissatisfied with the quality you are receiving from your child's current school

      Regardless of the reason, the first thing you are likely to do is grab your phone or computer and search for schools in your area.  First impressions are important. It’s important to understand who your prospective parents are so that you can effectively market to them.  Let’s face it, you would not market a product to your grandparents the same way you would to your child.  Effective marketing is knowing what triggers your audience’s emotions and interests.  Knowing this allows you to “speak their language” and helps you to market to them better.  Reviewing some school websites, we see sites with obsolete information, broken page links, an outdated look and feel and irrelevant information that will fall on deaf ears.  

      Your prospective parents are Generation Xers (Born 1965­-1979) and Generation Yers or Millenials (Born 1980­-1994).  According to “Marketing to the Generations”, your target market can be characterized as having short attention spans, ecology minded, tech-savvy, pro-community, pro-multiculturalism and seeks instant gratification.  With this in mind, are your marketing efforts appealing to these traits?    Is your website accurate, credible and user-friendly to the point it conveys that you are a tech-savvy school and appeases their need for instant gratification?  Does your media clearly state your school’s mission? Do your media images convey that you are multicultural and diverse?  Do you have online application and registration processes that satisfies their tech-savvy, ecology minded and instant gratification nature?

      Now switch roles. You are now a school leader, responsible for healthy enrollment at your school.

      • How well is your school represented in the search results?
      • Are you showcasing your best assets?
      • Is your school projecting value and credibility to potential families that are relevant to them?

      Many school leaders quickly recognize the need for improvement in this area but struggle with how to achieve the desired outcome.  It’s actually not as elusive as it might appear.  By focusing on two key areas, school leaders can ensure a professional and accurate online presence that will serve as an important first step towards earning the interest of prospective families.

      • Google Business Listing – According to Google currently accounts for 72.48% of the world’s market share of search.  Google has a “My Business” service that allows leaders to create, customize and edit the listings for their respective organization to ensure optimal online presence.  Click here for a quick tutorial on Google Business Listings. 
      • School Rating Services – There are a number of rating services and while it may be a challenge to be represented in all of them, it is manageable to identify your personal top 3-5 and ensure your school is represented well.  It’s important to note that some of these platforms allow you to create a listing so that you can customize the information in the same way Google “My Business” allows.

      With regards to ratings, the most effective action is to encourage families and your community to visit the respective sites and provide an accurate, favorable rating.  A targeted communication either via email or social media with direct links to your school’s profile will ensure easy action on the part of the recipient and a higher likelihood that they will help in providing a rating.  You may ask your Parent Organizations to assist in these efforts.  Below are some of the primary rating vehicles:

      1. Google – as a part of your Google Business Listing

      2. Facebook – exists as a function of your current facebook page

      3. Great Schools

      4. School Digger

      5. Niche

      6. Yelp

      With these (FREE!) services, your institution is well positioned to catch the eye of prospective parents and further develop their interest in all you have to offer.

      Finding New Audiences

      With a solid digital presence in place, you are well positioned to promote the offerings of your school to an external audience.  External audiences will certainly vary based on a variety of factors but often include:

      • Child care or early learning centers
      • Neighboring churches without companion schools
      • Area parent groups
      • Area community organizations
      • Area sports organizations

      The types of audiences you are targeting will dictate the manner in which you reach out and invite them to your school.  Some audiences are best served by a direct personal approach via an onsite meeting, while others can be effectively reached via advertising and social media efforts.  To determine the best approach, it is important to understand the needs of each audience and how they are most comfortable interacting.  With Child Care Centers, a more direct approach is best as you are essentially seeking a trusted partnership whereby you will refer families with infants and young children to them while they advocate for you as children in their programs grow and become school age.  The arrangement can be informal and genuine and simply approached as nice people and trusted organizations working together.  Alternatively, you may be a part of or come across online social media groups the would be well served by your school.  Respectfully extending a genuine invitation to group members directly can go a long way.  Finally, paid advertising, specifically display advertising efforts can be employed to get your message in front of a focused target of people in your same geography as well as those that share similar interests. More on advertising below.

      Expanding Awareness in Your School

      Implementing a paid advertising strategy can be a great way to generate awareness and grow interest in your school.  Caution!.  It can also be a quick way to burn through money with little results.

      Before implementing an advertising strategy, you will want to ensure that you have utilized all the available free resources at your disposal.  These strategies would include people finding your school and social media tactics.  It’s important to consider that if you have been unable to realize results in your free efforts, you are less likely to see return for the money you invest in paid efforts.

      There are two primary methods for utilizing paid ads online; Paid Search and Display Ads:

      Paid Search – As previously mentioned in our posting on people finding your school, the primary method for anyone looking to learn about your school or even better, any schools in your area is to utilize a search engine, Google being the most widely used.  There are a number of things you can do to your primary website so that it appears as relevant as possible in respective search results. However, there are limits to how easily people will come across your school.  Not everyone searches for things in the same way or uses the same words therefore, a person might search “schools in New York City” where another might search “private schools in New York City” and another may search “catholic schools in New York City”.  

      Depending how people enter their search criteria, your school could appear or “rank” a number of different ways.  Again, there are things you can do to your site to combat this challenge but most require an experienced web developer to ensure the site is optimally indexed for search engines.  A practical way to combat this is by utilizing paid search.  The Google AdWords platform allows a cost effective method to set up campaigns based on a series of key words you determine.  In addition, you can set up different descriptions or ads so that your school can appear with the most optimal message respective of what someone is searching for.  If someone searched for “catholic schools in my area” you could ensure a result appears that includes a description of your school and it’s catholic qualities.  If someone searches for “ Pre-K in my area” you could create a different listing that focuses more on the Pre-K qualities.

      As you can see, with your primary website, it’s difficult to be all things to all people at the right moment.  Paid search using Google Adwords allows you to strategically position the benefits of your school in plain view of your target audience at the most critical times (when they are actively looking  for schools).

      Display Advertising – consists paid advertisements that you come across online in a variety of places.  Examples include Facebook and Twitter as well as select websites that serve up ads while you browse.  Each channel involves a setup process where you can select criteria to determine who best to target your ads to such as, geography, demographics, and interests.  Like paid search, it gives you great ability to reach a specific group of people.  Unlike paid search, you have no idea what words they are searching for or what needs are front of mind.  You are simply trying to identify an audience that is similar to your current customers and deliver a compelling message which they will hopefully find relevance in and click through to your offering.  Visit our related post social media tactics for more details on how to begin executing ads via social media.

      Both of these tactics are extremely accessible and relatively easy to execute.  Like most things, the devil is in the details of providing clear, relevant messaging and ensuring you target the appropriate audience to achieve the highest conversions possible.  Another great feature is that these platforms provide excellent analytics so that you can quickly determine which efforts are having the desired impact.  From these analytics you can take quick action to eliminate or adjust the ads that aren’t working as well as increase your budget on ads that are generating relevant interest in your school.

      Final Thoughts

      With a robust approach to drawing attention to your school, it’s important to reflect back on our first installment where we reviewed the importance of self awareness and identifying strengths and weaknesses.

      As new audiences discover the offerings of your school, first impressions are extremely important. The experience that you guide visitors through will often be the first touch points they have with your school.  You will want to ensure a professional, error free experience that incorporates modern, secure processes.  For example, if key information is not accessible in a seamless way on your website such as tuition or application procedures, it’s unlikely visitors would make extra efforts to contact the school or continuing searching for what should be a standard piece of information.  Taking this example further, asking prospective families to print forms or mail in physical documents in the early stages of interest can reflect poorly on the consideration given to key processes.  

      A seamless user experience that provides easy access to key information and a simple, secure and user friendly way for prospective families to apply to your school will further their relationship with your school and ensure an excellent first impression based on credibility and value.  If you've liked our content, please share this post with your fellow colleagues!

      Five Easy Ways Schools Can Save Money


      During the difficult challenge of finding ways to save money, administrators are looking in all areas to make positive changes without sacrificing the quality of education and services to their students. Rather than sacrificing the quality of the educational experience for students, administrators can look at their administrative processes and procedures to determine where and how they are spending time and money.

      1. As many educational technologies advance, schools are now able to take advantage of more solutions to eliminate unnecessary costs. These advances include automating the system of communication between administration and parents, student information system that hold important student information (grades, progress reports, attendance), and online registration systems which, if taken advantage of, can be a benefit to all involved.

      Continue reading

      Residency Verification Made Easy with K-12 Online

      Residency verification is a huge concern for school districts. The numbers vary by state but estimates by School Board Associations reveal that apgreencheckmarkproximately 6,000 – 10,000 students in the state, respectively, are attending a school that is not within the district of their actual residency. Ironically, budget cuts at the state and local levels are forcing districts to ensure that all enrolled students meet residency requirements.

      Schools spend countless hours and resources babysitting this process to ensure they are only enrolling students whose parent(s) or guardian(s) reside within district boundaries. However, the manual process of filling out proof of identity and residency forms, not to mention faxing or returning the forms back to the school is tiring.  K-12 Online to the rescue!

      Besides some built-in features that alert school staff of a change of physical residency when parents update their students’ information, K-12 Online has also incorporated new technologies that may assist schools in identifying “out of district??? students even before they enroll. Contact us to find out how we can help your school or district verify residency with ease.


      Avoiding the “Where Is My Child on the List?” Call



      Parent tours, application submitting, and lottery night! Yep, it’s that time of year for selective enrollment schools. For parents, the gut wrenching, finger-crossed hope that their child gets accepted to a school of choice. And for admins, here come the “Where is my child on the list?” parent inquiry calls, acceptance letters, decline letters, sibling pairings, wait listing, and ideal classroom size selection process.

      Yes, lottery and selective enrollment schools are happy to tout wait lists longer than the line of eager candidates whose spots they can fill, but they also dread the time consuming, tedious procedures of the process.

      By automating the entire process from application to classroom selection, schools can save both parents and admins undue headache (and heartache). Does your current process allow you to effectively:
      • Manage seat availability for each grade
      • Generate individual or bulk acceptance and decline letters
      • Send email alerts and notifications of wait list status and rank to parents
      • Enroll multiple siblings at a time, avoiding redundant data entry
      • Use an algorithm that assists with weight distribution and priorities
      • Track applicants through the process from beginning to end

      These are just some of the many benefits of using an online lottery management system. Such a system ensures fair placement of applicants, helps create ideal class sizes, and automates the application through selection process saving schools time and money. Admins no longer have to waste valuable time thumbing through printed pages to answer a parent’s “Where is my child is on the list?” call and parents no longer have to waste time asking admins about the status of their child’s placement. Ultimately, an online lottery management system stops the endless cycle of wasting the time of both parents and admins involved in a selective enrollment school.

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